• HOME
  • DIRECTOR
  • CREATIVE
  • Contact
  • About
Johan Hammarberg Creative
  • HOME
  • DIRECTOR
  • CREATIVE
  • Contact
  • About

HELLO

Challenge

The Swedish Post and Telecom Authority (PTS) wanted to drive traffic to their campaign website, a page offering information on how to improve your mobile coverage.

Solution

A series of comedy spots showing that bad mobile service can result in major misunderstandings.

 

Credit Director / Creative Director

Icons Of Entertainment

Challenge

Globally re-brand Viasat in 30+ countries.

Solution

The re-brand covered everything from on-air identity down to stationary and product packaging. A set of icons were introduced to represent the various services and sub-brands of Viasat. We also introduced a new logo for Viasat.  

 

Credit Creative

 

Dream Team Of Entertainment

Challenge

Celebrate the amazing line-up of entertainment content available on the Viasat pay-TV platform in Norway.

Solution

The classic locker room set from Oliver Stone´s Any Given Sunday was rebuilt and crammed with body doubles and A-list stars to bring the Dream Team together. Pacino´s speech was re-written to feature a surprising entertainment message from Viasat.

 

Credit Creative

Klarna

Challenge

Shoot an ad on the theme “success through failure” featuring Klarna´s founder and CEO Sebastian Siemiatkowski.


Solution

A few custom made Rubik´s cubes, a skilled body double and a super cool CEO resulted in this fun little spot. 

 

Credit Creative Director / Director

Overlord

Challenge

Paradox reached out and asked us to create the whole campaign for Overlord, the latest expansion to the Stellaris base game.

Solution

We leaned steady on the marketing beats set for the expansion, while creating a concept and writing a storyline that stretched across all three trailers of the campaign.
The work also included Key-art, Logo design and Digital units.

 

Credit Creative Director

The Dream Team

Challenge

Present the amazing line-up of sports and film entertainment available to the Viasat customers in Norway.

Solution

We decided to, literally, bring the biggest names in sports and film all the way to Norway! Tiger Woods, Audrey Hepburn, Bruce Willis and others were seen walking the streets of Norway .

It was big, it was epic and it was something Norway had never seen before!

TV spots coming soon!

 

Credit Director / Creative

Stellaris Aquatics

Challenge

Paradox approached us to create both the Announcement and the Release trailer for Stellaris: Aquatics Species Pack.
The assignment also included Key-Art design.

Solution

This was a fun project! The Announcement trailer ended up a 3D bonanza and the Release trailer featured a custom made music track that immediately became a hit among the fans.

Have a look, have a listen!

 

Credit Creative Director

WeSC

Challenge

Create a sponsorship spot for WESC.

Solution

A nice mix of surf and sunshine!

 

Credit Creative Director

Kanal 5 Idents

Challenge

Discovery network reached out to get a set of new channel idents for Kanal 5.

Solution

Wow! This was an honour. The former Kanal 5 idents are iconic, so the pressure was on! Super fun project! We created a series of playful, themed idents centered around the Kanal 5 logo.

 

Credit Creative Director

Guardians Frontline

Challenge

Develop Key-Art design for Guardians Frontline, a game that blends action-packed gameplay of FPS shooters with real-time strategy and tactics.

Solution

Cool character concept art brings us straight to the battlefield!

 

Credit Creative Director

The Luxury Trap

Challenge

Launch the 17th season of The Luxury Trap in Sweden. The show is hosted by two renowned finance experts who help financially irresponsible Swedes regain control over their personal finances.

Solution

We transformed the two hosts of the program into hip-hop artists. A press release stating that the two economists were embarking on a new career, hit like a bomb among the Swedish journalists. All the big papers, including the financial magazines bought into the story and published interviews with the new rap duo.

 

Credit Director / Creative

First Contact

Challenge

The galaxy is vast and full of wonders, but it’s also full of alien empires you’re going to encounter, whether you’re ready or not.

We were invited to create the Key-Art and Logo design for Stellaris First Contact.

Solution

Concept art capturing the essence of First Contact in the classic Stellaris art style.

 You are not alone!

Credit Creative Director

TV10

Challenge

Strengthen the core brand values of TV10, a Swedish free TV channel showcasing major sports rights like NFL, NHL and WBC, alongside different war themed documentaries. We were also asked to present a new tagline for the brand.

Solution

Two vastly diverse territories, live sports and war documentaries, were joined together by a common denominator: The Battle theme.

The new brand tagline was also introduced: Where The Battle begins.

 

Credit Creative Lead

La Linea

Challenge

Highlight that Viasat´s opposition in Norway was more expensive and that their signal service was poor.

Solution

Legendary animation agency Quipos helped bringing classic animated character La Linea to life as a spokesperson for Viasat! The rhythmic hand drawn animation was created by celebrated animator Osvaldo Cavandoli.

 

Credit Creative

Fazer

This campaign for Fazer Confectionery unfolds in a whimsical candy world, brought to life through a series of vibrant animated films-showcasing Fazer's irresistible treats in every detail.

The design seamlessly extends across a variety of campaign assets, from eye-catching print ads to engaging in-store materials.

Credit Creative Director

Empire of sin

Challenge

There's more than one way to build an empire! Make it Count adds a new playable boss to the rogue's gallery of Chicago: the “Mob's Fixer.”

Romero Games and Paradox asked us to help announce the first major expansion of the game!

Solution

A bold, mob style, VO accompanied by really nice, moody illustrations.

 

Credit Creative Director

TNT

Challenge

Create cool motion ads with only still imagery at our hands, to promote the new season of TNT´s The Last Ship.

Solution

A series of mesmerizing cinemagraphs were created, check out some of the favourites to the right!

 

Credit Creative Director

ViasatOnDemand

Challenge

Build awareness of the Viasat OnDemand brand and communicate that every user is offered a multitude of premium content.

Solution

Seamless transitions between different film and sport environments brought the viewer on a fascinating journey through different sceneries.

 

Credit Creative

Stellaris - InGame Intro

Challenge

Produce the in-game intro for Stellaris - Galaxy Command.

Solution

Hand drawn illustrations mixed with 3D elements were combined to create the characteristic art style associated with the game.

Credit Creative Director 

C More

Challenge

Promote the October line-up of films and series on C More.

Solution

We suggested that fall is all about feelings.

 

Credit Creative / Editor 

ProdCo: Bond Street Film

Meta Quest 2

Challenge

Create an engaging announcement trailer for the VR adaptation of the leading city builder game Cities: Skylines, to be released to Oculus, Meta Quest 2.

Solution

A mixed reality trailer combining live action and game capture.

Credit Creative Director 

Monky

Challenge

Bring the key-art for Swedish blockbuster Monky to life.

Solution

The print key-art was re-created in motion!

Credit Creative Director/Lead motion

Agency: Stockholm Design

Battletech -Heavy Metal

Challenge

Create the announcement trailer for Battletech - Heavy metal, an expansion introducing 8 new mechs for the turn-based strategy game.

Solution

An all CGI trailer.

Credit Creative Director 

TV Hub

Challenge

Launch yet another set-top box to an already saturated market. The box was still in development and did not physically exist yet.
We were also asked to come up with a tagline for the new product.

Solution

We decided to make the box our hero and position it centre stage in the film. Based on photos and design sketches from the hardware developers, we built the box in 3D and wrote a personal script to be read by the box itself.

Come home to someone who listens.

Credit Creative Director

Talang

Challenge

Introduce a new jury, a new tagline and a new home channel as the Swedish version of Simon Cowell´s franchise America´s Got Talent, made a clean start and moved to TV3. 

Solution

We had the jury on display all across the country, looking straight into the eyes of the Swedish people as we introduced the new tagline Expect the unexpected.

 

Credit Creative

Com Hem Labs

Challenge

Create an employer branding film for Com Hem, pushing their internal initiative Com Hem Labs.

Solution

A film encouraging the staff to respect, nurture and listen to even the smallest of ideas in order to uncover THE BIG IDEA.

 

Credit Writer / Director

ProdCo: Bond Street Film

Toxoids

Challenge

Craft a fun announcement trailer for Stellaris: Toxoids Species Pack.
The assignment also included Key-Art design.

Solution

A character based full CG trailer with a bit of singing!

 

Credit Creative Director

Svenskt Tenn

Challenge

Produce two films for Svenskt Tenn, the first one presenting their new web, the second film showcasing their beautiful and unique invitations.

Solution

A fun mix of live action, stop motion and CGI.

 

Credit Director / Creative

PGA Tour

Challenge

Promote the PGA Tour in the Scandinavian market.

Solution

Two copy driven spots featuring the voice of legendary Swedish golf commentator Göran Zachrisson.

Credit Creative Director / Editor

Customer Experience

Challenge

Highlight some very technical aspects of Com Hem´s customer experience initiative.

Solution

A modern, elegant framework, constantly displaying new layers of content, helps us tell the somewhat complex story.

 

Credit Creative Director

My Neighbor Alice

Challenge

Promote Antler Interactive´s My Neighbor Alice, a multiplayer builder game introducing blockchain to millions of players. Anyone can buy and own virtual islands, collect and build exciting items and meet new friends.

Solution

A cute little diary trailer! Check it out! 

 

Credit Creative Director

Top Model

Challenge

Portray the three core elements of the program: Glamour, Beauty and Competition. We were also asked to create a title sequence for the show, with the same look and feel as the launch spot. 

Solution

A reversed race for the desirable modeling contract was created.

 

Credit Director / Creative

Comviq

Challenge

Instruct new customers on how to get their new WiFi router up and running.

Solution

A cool little table top film guiding users on how to get started.

 

Credit Creative Director

Rebecka Martinsson

Challenge

American streaming service Acorn TV asked us to produce a trailer for the Swedish hit series Rebecka Martinsson.

Solution

A slow paced edit supported by a gentle, but quite intense, music track.

 

Credit Creative Director / Editor

Splash!

Challenge

Create a launch campaign for TV3 Sweden.

Splash! (or Kändishoppet as it was called in Sweden) follows celebrities as they try to master the art of diving. 

Solution

In the TV spots and OOH ads, we wanted to surprise the viewers and show the participating Swedish celebrities as they´ve never been seen before. 

For the SoMe part of the campaign we aimed to create a real sense of the excitement and horror the celebrities might feel looking down from the diving tower, so we crafted and positioned 3D paintings of pools in public areas all around Sweden, offering people to surprise their friends with a social post from the top of the tower.

 

Credit Creative

Superbowl

Challenge

Create a campaign to promote Super Bowl XLVII on Swedish TV10.

To reach such a broad audience as possible, the campaign should push not only the game, but also the Super Bowl Half Time Show. 

Beyoncé was the headline performer for the halftime show, with a reunited Destiny´s Child also appearing.

Solution

A set of ads busting with power, adrenaline and attitude were created to sell the event.

Beyoncé was the second most-watched halftime show in history with 104 million viewers.

TV spots coming soon!

 

Credit Creative Lead

Love On The Air

Challenge

Create the trailer for the Hallmark movie Love on the Air.

Solution

A classic feel-good rom-com movie trailer!

 

Credit Creative Director / Editor 

Agency: Stockholm Design

Roam Like At Home

Challenge

Communicate to the Swedish population that roaming charges within the EU have been abolished.

Solution

A wordplay using the Swedish word for “Moo” which is pronounced the same way as “To roam”. 

 

Credit Creative Director / Director

Surviving Mars

Challenge

Create an announcement trailer for the simulation/strategy game Surviving Mars: Green Planet.

Solution

A gameplay trailer with a hopeful female voiceover tells a story about terraforming Mars.

Credit Creative Director 

Epidemic Sound

Challenge

Portray the flexibility and wide range of styles offered by an Epidemic music licence.

Solution

A fun ad focusing on the importance of finding the right music for your production.

 

Credit Creative Director 

Smart City

Challenge

Visualize Com Hem´s concept for tomorrow´s smart cities.

Solution

A futuristic cityscape all created with CGI.

Credit Creative Director

ProdCo: Bond Street Film

Come Closer

Challenge

Attract customers to experience movies, sports and documentaries in higher quality.

Solution

The butterfly from the logo was brought to life and integrated with content to support the brand tagline "Come closer”.

In the second spot we pushed the viewer even closer to the action.

 

Credit Creative / Editor 

Columbus Coffee

Challenge

Create a sponsorship spot to present the The History Of Jazz.

Solution

An old-school vinyl record was used to display the sponsorship message.

 

Credit Creative Director 

Reach For Change

Challenge

Highlight very sensitive issues in a playful and understandable way.

Solution

A visually interesting pop-up book was created to illustrate the script.

 

Credit Director / Creative

HELLO

— view —

PTS_KARTAN.jpg

Icons Of Entertainment

— view —

IOE LAUNCH THUMB_16.9.png

Dream Team Of Entertainment

— view —

THUMB AL DT2.png

Klarna

— view —

Screen Shot 2022-10-24 at 22.00.25.png

Overlord

— view —

Screen Shot 2022-10-24 at 23.29.29.png

The Dream Team

— view —

WINTER_PROMAX.png

Stellaris Aquatics

— view —

Screen Shot 2023-01-25 at 21.36.57.png

WeSC

— view —

wesc-yellow_2.jpg

Kanal 5 Idents

— view —

K5_sponsorIdent_TRE.jpg

Guardians Frontline

— view —

GuardiansFrontline_Keyart_MASTER JH TWEAK_5_SMALL.jpg

The Luxury Trap

— view —

ROLLS_ROYS.jpg

First Contact

— view —

STELLARIS_FIRST_CONTACT_KEYART_CLEAN JH 2.jpg

TV10

— view —

497920696_1280.jpg

La Linea

— view —

LA LINEA_PROMAX THUMB.png

Fazer

— view —

FAZER_BiT_assortment_16x9_10s_v009.mp4.00_00_09_08.Still004.jpg

Empire of sin

— view —

PDX_Empire of Sin - Make it Count.jpg

TNT

— view —

tnt_02_logo-1-1920x1080.jpg

ViasatOnDemand

— view —

THUMB AL DT.png

Stellaris - InGame Intro

— view —

Skärmavbild 2020-02-19 kl. 22.38.05.png

C More

— view —

C More.jpg

Meta Quest 2

— view —

Cities VR.jpg

Monky

— view —

Billboard Bkg_1.00_00_08_20.Still001.jpg

Battletech -Heavy Metal

— view —

Skärmavbild 2020-02-19 kl. 23.44.33.png

TV Hub

— view —

SMF THUMB_8.png

Talang

— view —

Talang+thumb+3.jpg

Com Hem Labs

— view —

COM HEM LABS_THUMB_SMF_2.png

Toxoids

— view —

Stellaris_Toxoids_thumb.png

Svenskt Tenn

— view —

svenskt_tenn.png

PGA Tour

— view —

PGA TOUR TIGER THUMB.jpg

Customer Experience

— view —

ComHem_Kundupplevelse I Realtid_MASTER.mov.00_01_24_15.Still006.png

My Neighbor Alice

— view —

Screen Shot 2022-10-24 at 23.38.39.png

Top Model

— view —

TOP MODEL SWEDEN_TITLE SEQ_HIGH RES.mov.01_00_04_03.Still004.png

Comviq

— view —

Comviq.jpg

Rebecka Martinsson

— view —

Skärmklipp 2018-09-22 19.19.14.png

Splash!

— view —

13-1648-Kandishoppet-Singeltavlor-Lulu.jpg

Superbowl

— view —

Superbowl_Thumb3.jpg

Love On The Air

— view —

LOVE ON THE AI.00_01_24_12.Still002.jpg

Roam Like At Home

— view —

Screen+Shot+2022-10-24+at+22.43.09.jpg

Surviving Mars

— view —

Greenplanet-coverart1.jpg

Epidemic Sound

— view —

epidemic_eye.png

Smart City

— view —

Com_Hem_Smart_Stad_SMF_THUMB_6.png

Come Closer

— view —

HD.jpg

Columbus Coffee

— view —

CCR_LABEL.png

Reach For Change

— view —

Skärmklipp 2018-09-23 18.00.59.png