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Johan Hammarberg Creative
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Top Model

Challenge

Portray the three core elements of the program: Glamour, Beauty and Competition. We were also asked to create a title sequence for the show, with the same look and feel as the launch spot. 

Solution

A reversed race for the desirable modeling contract was created.

 

Credit Director / Creative

Klarna

Challenge

Shoot an ad on the theme “success through failure” featuring Klarna´s founder and CEO Sebastian Siemiatkowski.

Solution

A few custom made Rubik´s cubes, a skilled body double and a super cool CEO resulted in this fun little spot. 

 

Credit Director / Creative Director

Shy Bear

Challenge

Promote the Shy Bear recreation park.

Solution

The words of late poets Robert Frost and Larry Norman encourage us to take the road less travelled by. 

 

Credit Director

Stellaris

Challenge

Create the announcement ad for Stellaris - Galaxy Command, a mobile version of the sci-fi grand strategy game Stellaris.

Solution

Launching the game takes a player on an exciting journey, all the way from New York´s Union Square station to the very edge of the universe.

Credit Director 

Johan & Nyström

Challenge

Create a commercial for Swedish coffee brand Johan & Nyström.

Solution

A poetic journey through the city of Stockholm. 

 

Credit Director 

ProdCo: Bond Street Film

Hello, MC

Challenge

The Swedish Post and Telecom Authority (PTS) wanted to drive traffic to their campaign website, a page offering information on how to improve your mobile coverage.

Solution

A series of comedy spots showing that bad mobile service can result in major misunderstandings.

 

Credit Director / Creative Director

Cosmic Storms

The storms are on the horizon!

Cosmic Storms is a Mechanical Expansion for Stellaris that brings new storm types brimming with danger and opportunity—a galactic tempest of unprecedented scale.

Immerse yourself in the beauty and peril of these cosmic forces through stunning visuals and immersive soundscapes. Navigate the storms, wield their power, and determine your empire's fate.

Credit Director

Digitalhjälpen

Challenge

The Swedish Post and Telecom Authority (PTS) wanted to promote their service Digitalhjälpen, an online tool aiming to break the isolation of elderly during the pandemic.

Solution

An emotional ad inspiring people to visit the campaign site.

Credit Director 

Top Model

Challenge

Launch the new season and introduce the fact that not only girls will take part in the competition.

Solution

A colourful spot presenting a terrifying guy entering the competition.

 

Credit Director 

Trans Pacific Airways

Challenge

Encourage people to travel more.

Solution

A fast paced ad taking the viewer on quite a journey in 45 seconds.

 

Credit Director 

Nintendo Switch

Challenge

Communicate that CITIES: SKYLINES is becoming portable.

Solution

An intense journey through a city, built by the gamers themselves. 

 

Credit Director 

ProdCo: Bond Street Film

Hello, The Boss

Challenge

The Swedish Post and Telecom Authority (PTS) wanted to drive traffic to their campaign website, a page offering information on how to improve your mobile coverage.

Solution

A series of comedy spots showing that bad mobile service can result in major misunderstandings.

 

Credit Director / Creative Director

BaByliss

Challenge

Create a fun sponsorship spot for BaByliss to present the latest edition of Top Model.

Solution

A crazy catwalk in a quirky world.

 

Credit Director 

ProdCo: Bond Street Film

The Luxury Trap

Challenge

Launch the 17th season of The Luxury Trap in Sweden. The show is hosted by two renowned finance experts who help financially irresponsible Swedes regain control over their personal finances.

Solution

We transformed the two hosts of the program into hip-hop artists. A press release stating that the two economists were embarking on a new career, hit like a bomb among the Swedish journalists. All the big papers, including the financial magazines bought into the story and published interviews with the new rap duo.

 

Credit Director / Creative

Roam Like At Home

Challenge

Communicate to the Swedish population that roaming charges within the EU have been abolished.

Solution

A wordplay using the Swedish word for “Moo” which is pronounced the same way as “To roam”. 

 

Credit Director

Champions League

Challenge

Promote the UEFA Champions League kick-off with a film that integrates both match footage and the Viasat branded glass screens.

Solution

A throbbing intro leads up to a montage of pure skills on the pitch.

 

Credit Director 

Svenskt Tenn

Challenge

Produce two films for Svenskt Tenn, the first one presenting their new web, the second film showcasing their beautiful and unique invitations.

Solution

A fun mix of live action, stop motion and CGI.

 

Credit Director / Creative

The Dream Team

Challenge

Present the amazing line-up of sports and film entertainment available to the Viasat customers in Norway.

Solution

We decided to, literally, bring the biggest names in sports and film all the way to Norway! Tiger Woods, Audrey Hepburn, Bruce Willis and others were seen walking the streets of Norway.

It was big, it was epic and it was something Norway had never seen before!

TV spots coming soon!

 

Credit Director / Creative

Customer Experience

Challenge

Highlight some very technical aspects of Com Hem´s customer experience initiative.

Solution

A modern, elegant framework, constantly displaying new layers of content, helps us tell the somewhat complex story.

 

Credit Creative Director

TV Hub

Challenge

Launch yet another set-top box to an already saturated market. The box was still in development and did not physically exist yet.
We were also asked to come up with a tagline for the new product.

Solution

We decided to make the box our hero and position it centre stage in the film. Based on photos and design sketches from the hardware developers, we built the box in 3D and wrote a personal script to be read by the box itself.

Come home to someone who listens.

Credit Creative Director

Reach For Change

Challenge

Highlight very sensitive issues in a playful and understandable way.

Solution

A visually interesting pop-up book was created to illustrate the script.

 

Credit Director / Creative

Trafikverket

Challenge

Convince Swedish inhabitants that running Ostlänken, a new high-speed rail, across their land is a good thing.

Solution

Three documentary style films were produced with Swedish comedian Anders “Ankan” Johansson in the role of a curious reporter trying to get his head around Ostlänken.

Credit Director

ProdCo: Bond Street Film

Parks and Resorts

Challenge

Attract teenagers to apply for a summer job at the popular theme parks owned and operated by Parks and Resorts.

Solution

A series of fun spots bursting with positive energy!

Credit Director

ProdCo: Bond Street Film

Com Hem TV Hub

Challenge

Demonstrate TV Hub´s new voice command feature.

Solution

Show the box in action.

Credit Director

Top Model

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Klarna

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Shy Bear

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Stellaris

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Johan & Nyström

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Hello, MC

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Cosmic Storms

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Digitalhjälpen

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Top Model

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Trans Pacific Airways

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Nintendo Switch

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Hello, The Boss

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BaByliss

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The Luxury Trap

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Roam Like At Home

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Champions League

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Svenskt Tenn

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The Dream Team

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Customer Experience

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TV Hub

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Reach For Change

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Trafikverket

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Parks and Resorts

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Com Hem TV Hub

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